People will do stupid things for greed.

You probably can’t read this. Don’t worry, I’ll write the Subject Line out for you.

Here’s the email in question:

What things did that email do right in your opinion?

And that’s all semantics. The reason I suspect this is a misleading offer is because:

  1. Even Airsoft red dot sights tend to cost more than $40. If they don’t they’re total crap.
  2. The email says “I’D PUT THIS NEXT TO A $300 TRIJICON.” For you non-gun lovers out there, if you have a rail system (where all the attachments go) you could have a red dot sight up top and then put a laser sight next to it.
  3. Cheap laser sights use red lasers. That laser produces a red dot. Red dot sight.
  4. It may very well come from a factory that makes sight 10–20 times the price, but that doesn’t really mean anything.
  5. In theory a laser sight COULD replace a red dot and the semantics are fuzzy.

Now — NOT EVERY EMAIL NEEDS TO OR SHOULD DO ANY OF THE THINGS I STATED ABOVE.

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I currently write copy for a 7-figure business and freelance on the side. Most of the time you can find me wearing plain white T-Shirts and eating raw garlic.

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Andrew Trachtman

Andrew Trachtman

I currently write copy for a 7-figure business and freelance on the side. Most of the time you can find me wearing plain white T-Shirts and eating raw garlic.

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