People will do stupid things for greed.

You probably can’t read this. Don’t worry, I’ll write the Subject Line out for you.

Here’s the email in question:

SUBJECT LINE:

What things did that email do right in your opinion?

For me — it nailed a few things.

And that’s all semantics. The reason I suspect this is a misleading offer is because:

  1. Even Airsoft red dot sights tend to cost more than $40. If they don’t they’re total crap.
  2. The email says “I’D PUT THIS NEXT TO A $300 TRIJICON.” For you non-gun lovers out there, if you have a rail system (where all the attachments go) you could have a red dot sight up top and then put a laser sight next to it.
  3. Cheap laser sights use red lasers. That laser produces a red dot. Red dot sight.
  4. It may very well come from a factory that makes sight 10–20 times the price, but that doesn’t really mean anything.
  5. In theory a laser sight COULD replace a red dot and the semantics are fuzzy.

Now — NOT EVERY EMAIL NEEDS TO OR SHOULD DO ANY OF THE THINGS I STATED ABOVE.

It depends on what your goal is and what the goals of the business are. Other factors include, list, goal of the campaign, timing, offer and a whole lot more.

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Andrew Trachtman

Andrew Trachtman

9 Followers

I currently write copy for multiple 7 and 8-figure business and freelance on the side when I have free time (which is... not that often).