“I finally got a copywriting client!”

You ask questions and find out what the client expects of you!

What format do you write in? What are you responsible for?

You always want to know what the client wants.

How does the client define success?

What format do they want?

Do they want to be hands on or hands off with the project?

How can you prevent scope creep?

BONUS: Am I responsible for designing stuff?

Here’s an example using the legendary John Carlton:

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