“I finally got a copywriting client!”

You ask questions and find out what the client expects of you!

Obviously — I’m assuming you’ve got the skills to deliver already. If you don’t, I’m not covering any of that here. Check out my other posts.

What format do you write in? What are you responsible for?

Here’s the thing…

  1. What is expected of you?
  2. How does the client define success?
  3. What format do they want?
  4. Do they want to be hands on or hands off with the project?
  5. How can you prevent “scope creep?”

You always want to know what the client wants.

Do they want Facebook ads?

How does the client define success?

Give the client what they want.

What format do they want?

If they want your copy submitted as a Google Doc, do it.

Do they want to be hands on or hands off with the project?

Some clients just want to toss money at you and get great copy back. Others want the process to be more collaborative.

How can you prevent scope creep?

It’s simple.

BONUS: Am I responsible for designing stuff?

That depends on what your client asks for.

Here’s an example using the legendary John Carlton:

What Women Secretly Wish You Knew About Sex…

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Andrew Trachtman

Andrew Trachtman

9 Followers

I currently write copy for multiple 7 and 8-figure business and freelance on the side when I have free time (which is... not that often).