How to Step Up Your Research Game as a Copywriter

  1. Ask yourself what the goal of your research is.
  2. Set sub-goals and use them to guide what you research.
  3. Set aside time for “Rabbit hole” research.
  4. Science rules and can prove just about anything.
  5. Don’t get too stuck on one idea.

What’s the goal of your research?

Set sub-goals.

  1. Prove that keto works for people (find testimonials)
  2. Prove that the mechanisms behind keto work (ketosis)
  3. Prove that your supplement works (ex: exogenous ketones — can you find credible proof?)
  4. Prove the market wants this or believes it can work.
  5. Figure out how ketosis WORKS.

Go down the rabbit hole

Science rules and can prove almost anything

Don’t get too stuck on one idea

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I currently write copy for a 7-figure business and freelance on the side. Most of the time you can find me wearing plain white T-Shirts and eating raw garlic.

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Andrew Trachtman

Andrew Trachtman

I currently write copy for a 7-figure business and freelance on the side. Most of the time you can find me wearing plain white T-Shirts and eating raw garlic.

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