How to Step Up Your Research Game as a Copywriter

Here’s how I do it anyway.

Research is the most important part of copywriting — but I’m sure you already knew that if you’re reading this boringly titled article.

So — what can you do to make your research more effective?

Here’s a few quick tips:

  1. Ask yourself what the goal of your research is.
  2. Set sub-goals and use them to guide what you research.
  3. Set aside time for “Rabbit hole” research.