Here’s how I do it anyway.
Research is the most important part of copywriting — but I’m sure you already knew that if you’re reading this boringly titled article.
So — what can you do to make your research more effective?
Here’s a few quick tips:
- Ask yourself what the goal of your research is.
- Set sub-goals and use them to guide what you research.
- Set aside time for “Rabbit hole” research.