And why this title is bullshit.
Here’s the thing with marketing…
It’s all about how you frame things.
And as a marketer — you essentially control reality, bending and shaping it to your will.
But not everyone does this ethically.
In fact — a lot of people do this pretty unethically.
And one of the most interesting ways to do so is through controlling how you present information.
I already told you I 10x’d my income on Medium.
If you’re not thinking things through, that might sound impressive.
And there’s a lot of tricks and black hat stuff I could use to make it seem even more impressive…
“Like I did it with zero spend on paid ads…”
“I hardly wrote anything…”
Or the more sinister stuff I’m not about to share (since honestly — only a handful of people should ever touch that stuff).
But put on your thinking cap and ask yourself…
“What isn’t he mentioning?”
I never mentioned how much I was making before I 10x’d my income.
I literally went from making 2 cents a month on Medium…
To a whopping 20 cents.
I 10x’d my income — but it’s not very impressive anymore is it?
And that’s the key to your own promotions.
What points can you emphasize and which ones should you de-emphasize?
Just use this stuff ethically though, okay?