How can I improve my copywriting skills?

Here’s what you’ll need to get started:

  1. A great ad or sales letter (or any ad that got you to buy something — it doesn’t have to be a sales letter)
  2. A pen

“BUT WAIT — YOU SAID…”

Here are the steps:

  1. Print the sales letter (If it’s a video — try and find a way to save it or get a transcription of it)
  2. Get your pen
  3. As you read the sales letter — pick out what each section is actually DOING.

I discovered my own “tactics” by breaking that sales letter down.

I start off high level and go sentence by sentence.

Then after I do that, I’ll go through and look for higher level links.

Then you can look even higher level.

By studying and picking apart the copy — I started to learn different things I could start adding to my own copy.

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I currently write copy for a 7-figure business and freelance on the side. Most of the time you can find me wearing plain white T-Shirts and eating raw garlic.

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Andrew Trachtman

Andrew Trachtman

I currently write copy for a 7-figure business and freelance on the side. Most of the time you can find me wearing plain white T-Shirts and eating raw garlic.

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