How can I improve my copywriting skills?

Here’s what you’ll need to get started:

  1. A great ad or sales letter (or any ad that got you to buy something — it doesn’t have to be a sales letter)
  2. A pen


I know what it looks like, but stick with me for a minute.

Here are the steps:

  1. Print the sales letter (If it’s a video — try and find a way to save it or get a transcription of it)
  2. Get your pen
  3. As you read the sales letter — pick out what each section is actually DOING.

I discovered my own “tactics” by breaking that sales letter down.

One example was: “Near to far belief”

I start off high level and go sentence by sentence.

Is this sentence meant to make me curious?

Then after I do that, I’ll go through and look for higher level links.

Is this section here to set up belief?

Then you can look even higher level.

How does the entire sales letter fit together?

By studying and picking apart the copy — I started to learn different things I could start adding to my own copy.

And that was partly how I practiced and learned.



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Andrew Trachtman

Andrew Trachtman


I currently write copy for multiple 7 and 8-figure business and freelance on the side when I have free time (which is... not that often).