Copywriting: How do you create a portfolio from scratch?

So that’s when I knew I had to figure out how to “start from scratch.”

In this case, size DOES matter and bigger IS NOT better.

  1. Goes through all your stuff
  2. Likes what they see
  3. Finds your best stuff
  1. Have or create a sample (1–2 pages, NOT using tiny font)
  2. Show off your headline, lead and bullet skills (key elements of copy)
  3. Show that you understand the niche you want to write for

Creating a sample isn’t hard.

Then show off the skills you know the client needs.

And then lastly — try to make your sample about something in the same niche.

But don’t spam their inboxes with those cheesy premade messages.

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I currently write copy for a 7-figure business and freelance on the side. Most of the time you can find me wearing plain white T-Shirts and eating raw garlic.

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Andrew Trachtman

Andrew Trachtman

I currently write copy for a 7-figure business and freelance on the side. Most of the time you can find me wearing plain white T-Shirts and eating raw garlic.

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