Andrew Trachtman·Jan 18, 2023Copywriters: Do you make this common “swiping” mistake?If you’ve ever felt like you were doing a little too much “copying” or forcing your ad to work with a swipe, then read on.
Andrew Trachtman·Jan 18, 2023The “One-Sentence” Secret To Being a Copywriting Genius…No, seriously. The ARTICLE isn’t one sentence, but the actual “secret” is just one sentence. Heck, the article is pretty short too.
Andrew Trachtman·Jan 13, 2023How to quickly write HUNDREDS of ads with “Modular Copy”Look, this idea isn’t revolutionary, but it’s powerful.A response icon1A response icon1
Andrew Trachtman·Nov 28, 2022The easiest way to start writing more compliant ads for FB, YouTube, TikTok, etc.But before I can explain the “writing part” here’s some quick context:
Andrew Trachtman·Jul 31, 2021Swipe Snippet #1 — The magic of “Free Gifts”Here’s a little swipe snippet for ya.
Andrew Trachtman·Jun 6, 2021A Practical Exercise to Start Writing Copy Even if You’re a Complete BeginnerMinimal fluff cuz’ I’m busy and tired.
Andrew Trachtman·May 22, 2021Copywriting: How do you create a portfolio from scratch?Even if you’ve never had a client — this still works.
Andrew Trachtman·May 13, 2021How to Step Up Your Research Game as a CopywriterHere’s how I do it anyway.
Andrew Trachtman·May 12, 2021How can I improve my copywriting skills?And my answer is NOT “Copy Sales Letters by Hand”