I’m busy and tired today. That means minimal fluff. STEP 1: Pick a niche to write for. Health, Wealth, Relationships Pick the one that’s most interesting to you. STEP 2: Google around and see if you can find a course or a product in the niche you picked. “How to build wealth” “How to get laid” “How to get 6 pack abs” Just type in stuff like that until you land on…

Even if you’ve never had a client — this still works. The most infamous question almost every freelancer ends up asking: “How do I create a portfolio with no real work yet?” And the REAL question in the back of their minds… “How can I get my first client and actually…

Here’s how I do it anyway. Research is the most important part of copywriting — but I’m sure you already knew that if you’re reading this boringly titled article. So — what can you do to make your research more effective? Here’s a few quick tips: Ask yourself what the…

And my answer is NOT “Copy Sales Letters by Hand” Sure — mindlessly copying Gary Halbert’s sales letters CAN be beneficial, but everyone claiming to be a copywriter tells you to do that. I’m here to give you the method I used to learn when I was first getting started. Here’s what you’ll need to get started: …

…now what? It’s like a dog chasing it’s tail. You finally got a client to write copy for — congrats! But what do you do now? You ask questions and find out what the client expects of you! Obviously — I’m assuming you’ve got the skills to deliver already. If you don’t, I’m not covering any of that here. …

Everything you say needs to have a logical connection. You write emotionally, but make logical connections. So if you have 4 points to cover: A B C D You can write those out individually and have them make sense in isolation. In programming we’d loosely call this encapsulation. Then once…

Like ignore anti-virus malware warnings. Have you ever been on a website with scantily clad men and/or women? (What, just me?) Maybe you’re into something else? Well — that’s the oldest example of “I want the thing on the other side so badly, I’m willing to screw myself.” It’s how…

And why this title is bullshit. Here’s the thing with marketing… It’s all about how you frame things. And as a marketer — you essentially control reality, bending and shaping it to your will. But not everyone does this ethically. In fact — a lot of people do this pretty…

What I’m about to tell you isn’t the “typical advice” like a bad headline, poor grammar or any of that. Let me tell you a quick story to illustrate the problem. I was eating dinner with my parents last night to celebrate my unofficial second birthday (that’s a story for…