Andrew TrachtmanCopywriters: Do you make this common “swiping” mistake?If you’ve ever felt like you were doing a little too much “copying” or forcing your ad to work with a swipe, then read on.4 min read·Jan 18, 2023----
Andrew TrachtmanThe “One-Sentence” Secret To Being a Copywriting Genius…No, seriously. The ARTICLE isn’t one sentence, but the actual “secret” is just one sentence. Heck, the article is pretty short too.2 min read·Jan 18, 2023----
Andrew TrachtmanHow to quickly write HUNDREDS of ads with “Modular Copy”Look, this idea isn’t revolutionary, but it’s powerful.9 min read·Jan 13, 2023--1--1
Andrew TrachtmanThe easiest way to start writing more compliant ads for FB, YouTube, TikTok, etc.But before I can explain the “writing part” here’s some quick context:2 min read·Nov 28, 2022----
Andrew TrachtmanSwipe Snippet #1 — The magic of “Free Gifts”Here’s a little swipe snippet for ya.3 min read·Jul 31, 2021----
Andrew TrachtmanA Practical Exercise to Start Writing Copy Even if You’re a Complete BeginnerMinimal fluff cuz’ I’m busy and tired.3 min read·Jun 6, 2021----
Andrew TrachtmanCopywriting: How do you create a portfolio from scratch?Even if you’ve never had a client — this still works.5 min read·May 22, 2021----
Andrew TrachtmanHow to Step Up Your Research Game as a CopywriterHere’s how I do it anyway.4 min read·May 13, 2021----
Andrew TrachtmanHow can I improve my copywriting skills?And my answer is NOT “Copy Sales Letters by Hand”4 min read·May 12, 2021----