Andrew TrachtmanCopywriters: Do you make this common “swiping” mistake?If you’ve ever felt like you were doing a little too much “copying” or forcing your ad to work with a swipe, then read on.Jan 18, 2023Jan 18, 2023
Andrew TrachtmanThe “One-Sentence” Secret To Being a Copywriting Genius…No, seriously. The ARTICLE isn’t one sentence, but the actual “secret” is just one sentence. Heck, the article is pretty short too.Jan 18, 2023Jan 18, 2023
Andrew TrachtmanHow to quickly write HUNDREDS of ads with “Modular Copy”Look, this idea isn’t revolutionary, but it’s powerful.Jan 13, 20231Jan 13, 20231
Andrew TrachtmanThe easiest way to start writing more compliant ads for FB, YouTube, TikTok, etc.But before I can explain the “writing part” here’s some quick context:Nov 28, 2022Nov 28, 2022
Andrew TrachtmanSwipe Snippet #1 — The magic of “Free Gifts”Here’s a little swipe snippet for ya.Jul 31, 2021Jul 31, 2021
Andrew TrachtmanA Practical Exercise to Start Writing Copy Even if You’re a Complete BeginnerMinimal fluff cuz’ I’m busy and tired.Jun 6, 2021Jun 6, 2021
Andrew TrachtmanCopywriting: How do you create a portfolio from scratch?Even if you’ve never had a client — this still works.May 22, 2021May 22, 2021
Andrew TrachtmanHow to Step Up Your Research Game as a CopywriterHere’s how I do it anyway.May 13, 2021May 13, 2021
Andrew TrachtmanHow can I improve my copywriting skills?And my answer is NOT “Copy Sales Letters by Hand”May 12, 2021May 12, 2021